We took the iMAGINE project to the Alentejo coast. Developed by DiVERGE, a Portuguese sneaker brand, this training and mentoring programme is aimed at young people in situations of social exclusion.
Throughout the programme, participants develop essential employability skills - such as communication, entrepreneurship, and marketing - and apply them to the creation of a micro-business and a unique product: a pair of trainers that reflects their identity, which is put up for sale. For each sale completed, the participants receive a commission, becoming an active part of the business.